About SwishX

We build the AI systems that let pharma marketing move at the speed of science, without ever cutting corners on evidence.

Why We Exist

Every approved medical content takes weeks to reach the audience who needs it most.

We think that's a tragedy dressed up as diligence.

So we built five tireless minds who never miss a citation and never let truth wait.

Because speed and safety were never meant to be enemies.

Team

This team has harnessed agentic AI engineering, enterprise market wants, and never stitched workflows into an easy to deploy, learn, and expand platform.

Dushyant SapreDS
Dushyant Sapre

Founder & CEO

Scaled two ad-tech businesses to $600M+ in revenue across Asia-Pacific. Now bringing that same speed to how pharma brands create content.

Google CloudTwitterCriteoTinywhaleINSEADIIT Delhi
Irwan SetiawanIS
Irwan Setiawan

Co-Founder & Chief AI Scientist

Built and sold ad-tech companies, and scaled a global monetization platform to $600M. Now the mind behind Content IQ's AI.

CriteoTinywhaleBuzzCityBINUS University
Jai AnandJA
Jai Anand

Co-Founder & Head of Product

Built fintech products at Amazon and led product for a 20M-user platform. Now shaping how Content IQ feels to use.

AmazonDealShareTapzoJindal Law School
Technology partners

Frontier models. Production discipline.

Content IQ is built on the same foundation models and infrastructure the rest of the industry is racing toward. We wire it together with the citation, fair-balance, and review logic pharma actually needs.

Anthropic
OpenAI
AWS
HeyGen
Cartesia
Seedance
ElevenLabs
Kling
Culture

The 3 pillars we live by.

Printed on our office wall, and true of how we actually work.

Intensity

We move at the pace the work demands, not the pace that's comfortable. Urgency isn't a phase here, it's the default.

Curiosity

The question we don't ask is the mistake we make twice. We stay hungry for what we don't know yet, and go find out before we ship.

Speed

Ideas are cheap until they ship. We're measured by what actually moves the outcome, not by what looked good in the room.

Core values

Five things every hire signs up for.

Learn, be curious, and think big.

Operate with extremely high ownership.

Insist on high standards.

First from yourself, then from others.

Be obsessed about your customers.

See talent, hire. Know talent, refer.

Let's build the best team together.

FAQ

Questions, answered.

Content IQ is SwishX’s AI platform for pharma marketing content. Five digital co-workers and five Magic Engines take a brief (video, visual aid, email, canvas, or document) to a review-ready asset, with every claim referenced back to your approved label and evidence.

No. Content IQ sits upstream of your review system. It prepares referenced, structured content for the workflow your team already trusts. Your MLR committee, and systems like Veeva Vault PromoMats, remain the system of record.

Every generated claim is linked to its source in your Brand Dossier by default, not added after the fact. Fair balance, ISI, and risk language are placed with the prominence your review process requires, at generation time, not as a later fix.

Thirty-plus formats across five engines: short video and MagicReel-style content, interactive visual aids and e-details, approved email, infographics and social/web assets, and long-form documents like monographs and brochures, all from one Brand Dossier.

Minutes, not the multi-week cycle typical of agency handoffs, because claims, references, and fair balance are attached from the first draft instead of being reconciled during revision rounds.

Your Brand Dossier, briefs, and generated assets are yours. We don’t use client content to train foundation models, and access follows your organization’s existing security and permissioning requirements.

Built for regulated industries

Security and compliance,
engineered in, not bolted on.

Every layer of Content IQ is built to the standards pharma and medtech commercial teams already answer to.

21 CFR 202.1

MLR-ready by design

GDPR

GDPR

Compliant

HIPAA

HIPAA

Compliant

SOC 2

SOC 2

Type II compliant

TLS 1.2+

TLS 1.2+

Every connection encrypted

AES-256

AES-256

Encrypted at rest

Full detail on our practices is available on the Security Page.

See it run on your own brand.

Book a 30-minute demo and watch a brief become a review-ready asset before the call ends. Or start free and make one yourself.

Selected for the AWS & Anthropic Agentic AI Accelerator as the only life sciences company in the 2026 cohort