Six formats, one engine

Short-form to broadcast.
One source of truth.

Every format below draws from the same Brand Dossier, so a claim approved once stays consistent whether it's a 15-second social cut or a 60-second broadcast spot.

Live

Short Video (MagicReel)

30 to 180 second videos built from your Brand Dossier, for email, social, congress, and rep follow-up.

HCP + PatientTier 1
Live

Digital Twin Video (MagicAvatar)

A personalized, lip-synced presenter video generated from a doctor's voice and photo, as if they made it themselves.

PatientTier 1

Broadcast / DTC Video Ad

Television and streaming spots with the FDA major statement handled in both audio and text, at equal prominence to the benefit claims.

PatientTier 2

MOA / Explainer Animation

Mechanism-of-action animation built to survive KOL scrutiny, reused across web, congress booths, sales aids, and MSL decks.

HCP + PatientTier 2

Webinar & Event Video

Auto-chaptered, captioned event recordings with compliant highlight reels and promotional trailers.

HCPTier 3

Patient Story Video

Testimonial-style patient and caregiver video, with disclosures and typical-results framing built in from the first draft.

PatientTier 3
How it's built

Five co-workers, one hand-off.

The same sequence runs for every video format: the Creative Producer leads, but nothing reaches render without a grounded script and an upstream compliance pass.

Project Manager1

Project Manager

Intakes the brief, channel, and target duration.

Content Strategist2

Content Strategist

Selects the narrative arc against the objective stage.

Medical Writer3

Medical Writer

Drafts the script and grounds every claim to a reference.

Creative Producer4

Creative Producer

Renders the video, applies the brand template, places ISI.

MLR Reviewer5

MLR Reviewer

Runs the upstream governance pass before export.

MLR-ready by construction

Every cut ships with ISI and fair balance already placed.

Promotional video carries the heaviest scrutiny in the DTC engine: the FDA's broadcast rule requires the major statement delivered clearly and neutrally, in both audio and text, at prominence equal to the benefit claims. Content IQ builds that in at generation time, not as a post-production fix.

On-label claims, linked to your approved label
ISI and fair balance in equal prominence
Dual-modality major statement: audio and text
Unbranded / disease-awareness path when no claim is made

See it run on your own brand.

Book a 30-minute demo and watch a brief become a review-ready asset before the call ends. Or start free and make one yourself.

Selected for the AWS & Anthropic Agentic AI Accelerator as the only life sciences company in the 2026 cohort