Short-form to broadcast.
One source of truth.
Every format below draws from the same Brand Dossier, so a claim approved once stays consistent whether it's a 15-second social cut or a 60-second broadcast spot.
Short Video (MagicReel)
30 to 180 second videos built from your Brand Dossier, for email, social, congress, and rep follow-up.
Digital Twin Video (MagicAvatar)
A personalized, lip-synced presenter video generated from a doctor's voice and photo, as if they made it themselves.
Broadcast / DTC Video Ad
Television and streaming spots with the FDA major statement handled in both audio and text, at equal prominence to the benefit claims.
MOA / Explainer Animation
Mechanism-of-action animation built to survive KOL scrutiny, reused across web, congress booths, sales aids, and MSL decks.
Webinar & Event Video
Auto-chaptered, captioned event recordings with compliant highlight reels and promotional trailers.
Patient Story Video
Testimonial-style patient and caregiver video, with disclosures and typical-results framing built in from the first draft.
Five co-workers, one hand-off.
The same sequence runs for every video format: the Creative Producer leads, but nothing reaches render without a grounded script and an upstream compliance pass.
1Project Manager
Intakes the brief, channel, and target duration.
2Content Strategist
Selects the narrative arc against the objective stage.
3Medical Writer
Drafts the script and grounds every claim to a reference.
4Creative Producer
Renders the video, applies the brand template, places ISI.
5MLR Reviewer
Runs the upstream governance pass before export.
Every cut ships with ISI and fair balance already placed.
Promotional video carries the heaviest scrutiny in the DTC engine: the FDA's broadcast rule requires the major statement delivered clearly and neutrally, in both audio and text, at prominence equal to the benefit claims. Content IQ builds that in at generation time, not as a post-production fix.
See it run on your own brand.
Book a 30-minute demo and watch a brief become a review-ready asset before the call ends. Or start free and make one yourself.

