The language behind MLR-ready content.
Plain-language definitions for the compliance, platform, and industry terms Content IQ’s digital co-workers apply to every claim, in every format, every time.
Compliance & Review
MLR (Medical, Legal, Regulatory Review)
MLRThe three-function review a pharma promotional asset must clear before it ships: Medical checks scientific and clinical accuracy, Legal checks claims and liability exposure, and Regulatory checks the asset against FDA (or equivalent) advertising and labeling rules. Traditionally a sequential, multi-week bottleneck; Content IQ is built so most of an MLR reviewer’s job is done upstream, at generation time.
MLR Ready
An asset generated with on-label claims, linked references, fair balance, and ISI already in place, so it enters MLR clean instead of bouncing back for a first round of basic fixes. Content IQ runs an MLR review agent at every step of production, not just as a final check on the finished draft.
Medically Grounded
Content where every factual or clinical claim is backed by a citation from an approved label, prescribing information, or another government-approved source — not a generic AI model’s unverified output. This is what separates a regulated-industry writing tool from a consumer chatbot.
ISI (Important Safety Information)
ISIThe safety disclosures — contraindications, warnings, precautions, and common adverse reactions — that must accompany a promotional claim about a prescription product. For broadcast and other DTC formats, the FDA requires the ISI (and the related “major statement”) to be delivered clearly, in both audio and text where applicable, at prominence equal to the benefit claims.
Fair Balance
The FDA requirement that promotional content present risk information with the same prominence, clarity, and emphasis as the benefit claims it accompanies — no benefit statement without a comparably visible safety statement in the same piece.
On-Label / Off-Label
On-label describes a claim that stays within a product’s FDA-approved indication and prescribing information. Off-label goes beyond it — a use, population, or benefit the approved label doesn’t support. Only on-label claims are considered safe to promote; off-label claims are a common source of MLR rejection and regulatory risk.
Claim-to-Reference Linking
Tying every promotional claim to its approved source — label, prescribing information, or published clinical evidence — at the moment of drafting, rather than chasing down a citation after the fact during MLR review. Content IQ’s Medical Writer co-worker does this by default on every claim it generates.
Platform Concepts
Brand Dossier
The single source of truth for a brand inside Content IQ: approved label and prescribing information, core claims mapped to their evidence, disease-state and therapeutic-area context, and brand kit (colors, logo, voice). Every digital co-worker and every Magic Engine generates from the same Brand Dossier, so a claim approved once stays consistent across every format and channel.
Digital Co-workers
Content IQ’s five specialist AI roles — Project Manager, Content Strategist, Medical Writer, Creative Producer, and MLR Reviewer — that carry a brief from intake through to a review-ready asset, each handling the part of the job a human specialist in that role would normally own.
Magic Engines
The five content-generation engines that sit on top of one Brand Dossier: Magic Video, Magic Aid, Magic Mail, Magic Canvas, and Magic Doc. Each engine produces a family of formats (thirty-plus in total) for a specific content category, all grounded in the same approved claims.
Cinematic Content
Content generated at a visual and production quality bar closer to a studio shoot than a template-driven marketing tool — pixel-perfect composition, hyper-realistic renders, and motion design, applied to formats like Magic Video’s short-form and broadcast output.
Formats & Channels
DTC (Direct-to-Consumer)
DTCPromotional content aimed at patients and consumers rather than prescribers — broadcast ads, digital display, and patient-facing web destinations. DTC promotion carries its own FDA rules, including the broadcast major-statement requirement for the ISI.
CLM (Closed-Loop Marketing) / Interactive Visual Aid
CLMThe core rep-delivered detailing format: a multi-screen, tablet-based presentation an HCP is walked through during a sales call, tracking which screens were shown (the “closed loop”). Built and exported Veeva CLM-ready so it drops directly into the rep’s existing tablet app.
AMCP Dossier
A formulary submission built to the AMCP (Academy of Managed Care Pharmacy) Format, giving payers the comparative-effectiveness evidence and budget-impact modeling they need to make a coverage decision — the deepest, most heavily referenced document format Content IQ produces.
Systems & Standards
Veeva Vault
VaultVeeva’s content management system of record for regulated life-sciences documents — where approved labels, references, and final assets typically live. Content IQ sits upstream of Vault, feeding it clean, already-referenced content rather than replacing it.
Veeva PromoMats
PromoMatsVeeva’s MLR review and approval workflow module — the system where a promotional asset actually gets routed, reviewed, and signed off. Content IQ generates content upstream of PromoMats so what arrives there is already on-label, referenced, and fair-balanced.
See it run on your own brand.
Book a 30-minute demo and watch a brief become a review-ready asset before the call ends. Or start free and make one yourself.
